In 1968, The Beatles went to Rishikesh to study with Mahrishi Mahesh Yogi and the trip got widespread media attention and influenced Western attitudes about Indian spirituality and music; I went there 40 years later and couldn't wait to get out of town!
Travelers to India may be tempted to step into the Ganges but simply standing on the shore to watch the pleasure and joy of others is very satisfying experience.
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